The Region of Campania marks the true beginning of southern Italy, blending ancient history, breathtaking coastal landscapes, and vibrant city life. Home to Naples, the Amalfi Coast, Pompeii, and the stunning islands of Capri and Ischia, Campania is one of Italy’s most diverse and compelling destinations.
While Naples dominates the region’s culture and economy, Campania’s inland towns, historical ruins, and lesser-known coastal retreats also offer extraordinary experiences for travelers. Whether you’re exploring Roman ruins, indulging in world-famous Neapolitan pizza, or soaking up the Mediterranean sun, this guide will take you through the best places to visit and things to do in Campania.
The History of Campania: A Coveted Land Through the Ages
The Ancient Romans and Campania Felix
The name Campania originates from the Romans, who called it Campania Felix (“happy land”) due to its fertile soil, mild climate, and spectacular coastline. Roman emperors and aristocrats built luxurious villas along the Bay of Naples, transforming the region into a sought-after retreat.
Greek and Hellenistic Influence
Before the Romans, Campania was a crucial area for the ancient Greeks, who founded cities like Cumae and Paestum. These early settlements contributed to the region’s art, architecture, and mythology, remnants of which can still be explored today.
Medieval and Renaissance Campania
Throughout history, Normans, Spanish rulers, and the Kingdom of Naples shaped Campania’s cities and cultural traditions. The Baroque palaces, churches, and grand fortresses found throughout the region reflect these influences.
Campania’s historical richness makes it an open-air museum, where every town, street, and coastline tells a story of its past.
Top Cities and Towns to Visit in Campania
Naples – The Soul of Southern Italy
Naples (Napoli) is Campania’s vibrant capital, a city of chaotic charm, deep history, and incredible food.
Must-See Attractions:
- Pompeii & Herculaneum – The world-famous ancient cities preserved by the eruption of Mount Vesuvius in 79 AD.
- Naples Historic Center – A UNESCO-listed area filled with historic churches, underground ruins, and bustling piazzas.
- Castel dell’Ovo – A waterfront fortress with stunning views of the Bay of Naples.
- Museo Archeologico Nazionale – One of the best archaeological museums in Europe, housing treasures from Pompeii.
The Amalfi Coast – Italy’s Most Breathtaking Drive
One of the most famous coastal stretches in the world, the Amalfi Coast is a UNESCO World Heritage Site with charming cliffside villages.
Top Towns to Visit:
- Positano – A picture-perfect village with colorful houses and stunning beaches.
- Amalfi – The historic town that gives the coast its name, home to the Duomo di Amalfi.
- Ravello – Famous for Villa Rufolo and Villa Cimbrone, offering breathtaking views over the Mediterranean.
Sorrento – Gateway to the Amalfi Coast
A popular holiday destination, Sorrento boasts:
- Piazza Tasso – The heart of the town, filled with lively cafes and shops.
- Marina Grande – A picturesque fishing village with waterfront restaurants.
- Limoncello tasting – Sorrento is the home of Italy’s famous lemon liqueur.
Salerno – The Underrated Gem
Located south of Naples, Salerno is a lively yet less crowded coastal city.
Highlights:
- Salerno Cathedral – A magnificent medieval church.
- Lungomare di Salerno – A beautiful seaside promenade.
- Paestum – Home to some of the best-preserved Greek temples in the world.
Capri – The Island of Luxury
A short ferry ride from Naples or Sorrento, Capri is a glamorous island retreat.
Must-See Attractions:
- Blue Grotto – A magical sea cave illuminated by blue light.
- Villa Jovis – The ruins of a Roman palace built by Emperor Tiberius.
- Monte Solaro – Offers panoramic views of the Bay of Naples.
Ischia & Procida – Hidden Island Paradises
For a more authentic Italian island experience, visit:
- Ischia – Known for natural thermal spas and lush green landscapes.
- Procida – Italy’s 2022 Capital of Culture, with colorful seaside houses and tranquil beaches.
Beaches and Outdoor Activities in Campania
Best Beaches in Campania
- Marina di Praia (Amalfi Coast) – A scenic, secluded beach nestled between cliffs.
- Spiaggia dei Maronti (Ischia) – A long, sandy beach with nearby hot springs.
- Cilento Coast Beaches – Less crowded than the Amalfi Coast, offering pristine, untouched beauty.
Outdoor Adventures
- Hiking the Path of the Gods – A breathtaking trail along the Amalfi Coast.
- Exploring Mount Vesuvius – Hike up the infamous volcano that destroyed Pompeii.
- Boat tours around Capri and the Amalfi Coast.
Food & Wine: The Flavors of Campania
Campania is the birthplace of pizza and home to some of Italy’s most iconic dishes.
Must-Try Dishes in Campania
- Pizza Napoletana – Traditional wood-fired pizza from Naples.
- Sfogliatella – A flaky, ricotta-filled pastry.
- Spaghetti alle Vongole – Pasta with fresh clams and white wine sauce.
- Parmigiana di Melanzane – Layers of eggplant, tomato sauce, and melted cheese.
Campania’s Best Wines
- Lacryma Christi – A unique wine grown on Mount Vesuvius.
- Taurasi – A full-bodied red, often compared to Barolo.
- Fiano di Avellino – A refreshing white wine perfect for seafood dishes.
Getting Around Campania
Public Transport
- Trains: FS trains connect Naples, Salerno, Pompeii, and Sorrento.
- Ferries: Boats run between Naples, Capri, Ischia, and the Amalfi Coast.
- Buses: Local buses serve towns along the Amalfi Coast and Cilento.
Best Way to Explore Campania?
Renting a car is the easiest way to explore hidden inland villages and less touristy beaches.
Conclusion: Why Visit the Region of Campania?
The Region of Campania is one of Italy’s most captivating and diverse destinations. From the bustling streets of Naples to the breathtaking cliffs of the Amalfi Coast, the ancient ruins of Pompeii, and the hidden beaches of Cilento, Campania is a region that offers something for every traveler.
With its rich history, spectacular landscapes, incredible cuisine, and warm Mediterranean climate, a trip to Campania is an unforgettable Italian adventure.
